The Power of “Unsubscribe”

There is no doubt that you are being bombarded these days with more emails than ever. In a post Black Friday and Cyber Monday world, everyone still wants to sell you something.

And, if they’re not trying to sell you something, they are sending you a survey to ask if you are satisfied with their products or services. It’s probably not uncommon that over 50% of your emails on any given day are unsolicited requests for you to give someone your money or your time.

When you think about the time it takes you to assess these “no value’ emails, it might not seem like a lot, but time is money and energy; energy that you shouldn’t have to expend when trying to make your own brand more valuable.

However, there is a solution. Down at the bottom of the email in very small print, almost unreadable, is the word “unsubscribe”. By law, the sender has to have it on the email.  By clicking that link, you have the power to make all of the communication from the sender go away forever. I have the same link on this email being sent to you today. I’m not afraid to point it out, because if when you read my newsletter, if you are not getting value from it, you absolutely should scroll to the bottom and unsubscribe.

Even easier, I just downloaded the new iOS system for my phone and there is a feature now that identifies the unsubscribe button for you, and puts it at the top of the email. No more looking for the unsubscribe button for emails of no value.

You can also use the “unsubscribe” philosophy in your own life and career. You are busy. We are all busy. Yet, some people are able to create more powerful personal brands than others, and the secret to that success is the ability to unsubscribe from the people and actions that do not help build or strengthen their brand.

It’s time to assess your life and career and ask yourself if there are people and actions that are holding you back from creating a better, more powerful brand. Do they take your time and energy, even for just a moment? If so, it’s time to unsubscribe. Office gossip? People that don’t believe in your vision? Self destructive actions? Yes, you can unsubscribe from all of it. Click.

As with the emails, you may have to repeat the process, since some of those “marketers” have a way of getting you back on their list, but in the end, they will eventually get the message and either stop communicating with you, or figure out that to be part of your life and your future, they will need to figure out what is most important to you.

Stand for Your Brand,
Dave

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