Dave Gordon's Signature Talk

Stand for Your Brand

Personal branding is the promotion, education and sustainability of the unique value and purpose that differentiates you from your colleagues and competitors.  Without it, you are simply your title, your company and your function.  With it, you are a marketable product of unique value that stands out from the crowd. 

When the world or your company knows who you are and what you stand for, your brand becomes more valuable. When your brand is more valuable, people want you on their team. When you are wanted, your company and the clients you serve are much more willing to pay and promote you for your differentiation.

No matter your career, your level of expertise, your industry or your role, it’s time to take ownership of your reputation, focus on the unique value you bring to the world, and take a stand for your brand. 

When you develop a strong personal brand, it immediately increases the value of your team and your company. As a leader, salesperson or customer service representative, you are the face of your brand. But, nowadays, with social media allowing anyone to talk to the world at any given moment, any employee, partner or customer can be the face of a company, just as much as the CEO.

Key takeaways of the session will be awareness and application of the four cornerstones to build a stand out personal brand:

  • Identity – What makes you interesting, unique and valuable to your customers and your team?
  • Communication – How do you confidently communicate your value to your stakeholders?
  • Actions – Are your actions consistent with your identity and perceived value?
  • Unique Value – What experiences do you create that classify you as a collaborative partner?
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