Dave Gordon's Signature Talk

Take It Personally

Companies spend an incredible amount of time, effort and money to get their identity, messaging, and unique value proposition just right. But, the moment they launch their new campaign, message, product or service, the value of the brand becomes the responsibility of anyone who directly interacts with a customer. Nurse, salesperson, waitress, financial advisor, teacher, CEO, data analyst…it really doesn’t matter who you are; we all serve a customer.

In any service industry, employees are accountable for the fulfillment of a promise to your customers. The delivery of consistent quality customer service is crucial for everyone in the organization and a team will only succeed, and a company will only grow, when each person on that team is accountable for their own success and brings unique value to their role while representing the larger team and organizational brand.  

Based on Dave Gordon’s book “TIP: A Simple Strategy to Inspire High Performance and Lasting Success,” this session will leave the audience with the following new takeaway skills and beliefs:

  • Greater accountability for personal, team and organizational goals
  • Alignment of beliefs, thoughts, actions and goals to the team/organization
  • Ability to consistently represent the best version of oneself with confidence
  • Commitment to behaviors that align to a brand promise
  • Greater fulfillment of the promise made to colleagues and customers
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